Happy New Year!

As we begin a new year, taking stock of the marketing tactics that proved effective over the past year is crucial, and determining where to focus your efforts from now on is vital. If you’re working with an agency, consider enlisting their help to review your strategies and explain their findings. If you don’t have time or inclination to delve deeply into the data, consider finding someone on your team who can. Unfortunately, there are many self-proclaimed experts in the field of digital marketing, and not all of them have a sound strategy in place. I’ve seen cases where so-called consultants caused harm to a business by recommending ineffective tactics. To succeed in this rapidly evolving industry, staying current with the latest trends and continually educating yourself is essential. If you’d like to have your current marketing plan reviewed, please don’t hesitate to reach out. I’m committed to helping all small business owners thrive.